The true stories of a bunch of guys willing to revive the pyrenean bicycle brand.
🖋️ Owner’s Letter
Marc Duchesne • June 23, 2025
The new Royal Asport Cycleworks is on!
What if a bicycle brand could be more than a name on a downtube? What if it became a trusted ecosystem — a place where riders, makers, and collectors find not only exceptional machines, but meaningful choices?
This is the question that led me to reinvent Royal Asport Cycleworks.
When I first launched Royal Asport, I was focused on a very specific mission: designing and building made-to-measure bicycles with mechanical intelligence, stripped of ornament, and full of purpose. That DNA remains intact. But over time, something larger emerged.
I began to see a need — and an opportunity — to serve a broader cycling culture:
1️⃣ Riders looking for rare, thoughtful equipment beyond what the mainstream offers.
2️⃣ Collectors and connoisseurs searching for historically significant bikes, restored with integrity.
3️⃣ Builders, brands, and artisans who share a deep respect for precision and design, the perfect fit for a win/win collaboration.
So today, Royal Asport reinvents itself.
Not by abandoning its roots, but by expanding its responsibility.
We are now more than a boutique brand.
We are three houses under one roof:
1️⃣ Studio Vélo – For custom builds and exclusive geometries.
2️⃣ Ateliers – For vintage restoration, restomod projects, and historically inspired creations.
3️⃣ Curated Imports – For high-end components, thinking-out-of-the-box brands, and beautifully engineered parts from around the world, starting with the United States of America.
We are so proud to now represent visionary makers such as Rodeo Adventure Labs, TriRig, and Wolf Tooth Components, because we believe excellence should be shared, not siloed!
Finally, we are building an after-sales and service network, beginning in Borau and Jaca, Aragon, to ensure that every Royal Asport experience is complete and cared for.
Reinvention is not compromise. It’s commitment.
A commitment to relevance. To service. To the long game.
And to every rider who chooses Royal Asport, whether for a modern custom build or a 1986 TVT restoration, I offer you not just a bike, but a promise:
We will never stop refining what we do, and why we do it.
Thank you for being part of this new chapter.
_Marc Duchesne
Owner, Royal Asport Cycleworks
post-scriptum: the new Royal Asport Cycleworks website will be up and running on 07/05, for the first stage of Le Tour de France 2025.
This is the question that led me to reinvent Royal Asport Cycleworks.
When I first launched Royal Asport, I was focused on a very specific mission: designing and building made-to-measure bicycles with mechanical intelligence, stripped of ornament, and full of purpose. That DNA remains intact. But over time, something larger emerged.
I began to see a need — and an opportunity — to serve a broader cycling culture:
1️⃣ Riders looking for rare, thoughtful equipment beyond what the mainstream offers.
2️⃣ Collectors and connoisseurs searching for historically significant bikes, restored with integrity.
3️⃣ Builders, brands, and artisans who share a deep respect for precision and design, the perfect fit for a win/win collaboration.
So today, Royal Asport reinvents itself.
Not by abandoning its roots, but by expanding its responsibility.
We are now more than a boutique brand.
We are three houses under one roof:
1️⃣ Studio Vélo – For custom builds and exclusive geometries.
2️⃣ Ateliers – For vintage restoration, restomod projects, and historically inspired creations.
3️⃣ Curated Imports – For high-end components, thinking-out-of-the-box brands, and beautifully engineered parts from around the world, starting with the United States of America.
We are so proud to now represent visionary makers such as Rodeo Adventure Labs, TriRig, and Wolf Tooth Components, because we believe excellence should be shared, not siloed!
Finally, we are building an after-sales and service network, beginning in Borau and Jaca, Aragon, to ensure that every Royal Asport experience is complete and cared for.
Reinvention is not compromise. It’s commitment.
A commitment to relevance. To service. To the long game.
And to every rider who chooses Royal Asport, whether for a modern custom build or a 1986 TVT restoration, I offer you not just a bike, but a promise:
We will never stop refining what we do, and why we do it.
Thank you for being part of this new chapter.
_Marc Duchesne
Owner, Royal Asport Cycleworks
post-scriptum: the new Royal Asport Cycleworks website will be up and running on 07/05, for the first stage of Le Tour de France 2025.
