Our brands & projects.
Royal Asport Cycleworks develops and operates several registered brands, each dedicated to a specific field of cycling, production, or event design.
Together, they form a coherent ecosystem driven by the same standards of engineering, durability, and functional clarity.
Royal Asport®.
High-end bicycles, custom frames, selected restorations, and exceptional components.
Royal Asport is the founding house and the technical backbone of the group.
Regina Sport®.
Leisure pedal-powered and pedal-assist vehicles.
Bicycles, multi-wheel platforms, and purpose-built concepts for outdoor use.
La Fabrique de Vélos®.
Manufacturing and assembly label.
Special projects, limited series, technical developments, and controlled production.
Les Pecs de La Pierre®.
Mountain endurance cycling events.
Demanding formats, identity-driven routes, and a radical approach to effort.
Cycling Raid®.
Cycling raid concepts and formats.
Events, long-distance experiences, and exploration-driven cycling beyond standard formats.
All brands listed above are registered and legally protected trademarks.
Royal Asport Cycleworks also develops structured projects designed to extend reach, develop new formats, and deliver value to partners and territories.
We act as a format designer, ensuring sporting, technical, and cultural coherence in close collaboration with engaged partners.
Challenge des Pecs de La Pierre.
The Challenge des Pecs de La Pierre is an endurance format centered on climbing effort and repeated ascents.
It is built around clear loop courses, significant elevation gain, and cumulative formats that showcase physical and mental resilience.
The concept emphasizes:
- immediate readability for participants,
- precise adaptation to local terrain,
- natural scalability across multiple Pyrenean sites.
Partner value drivers:
- local and regional activation,
- targeted economic impact (lodging, local services),
- replicable and evolving format,
- strong anchoring in mountain identity.
Pirenea Heptathlon Raid - 2027 Horizon.
The Pirenea Heptathlon Raid is a next-generation endurance cycling raid, structured around an original heptathlon format.
The format is built around seven special stages and five host stage towns, linked by fully autonomous liaison routes, placing navigation, pacing, and self-management at the core of the experience.
The format highlights a comprehensive mastery of cycling, expressed through mixed teams, where coordination, shared decision-making, and collective strategy shape the overall performance.
Partner value drivers:
- multi-day exposure for a mountain territory,
- extended seasonal attractiveness,
- premium positioning with international reach,
- strong association with innovation, sport, and inclusion.
Project currently in advanced design phase - targeted launch from 2027.
All brands and project names listed above are registered and legally protected trademarks.
The Pirenea Heptathlon Raid concept and event format are officially registered and protected under the “Cycling Raid” trademark.
